Starple.co.uk

QR code or Quick response  code means what it says. It's a 2-dimentional barcode that gives you the capability to share any information about your business with your potential customers. All they have to do is to scan this code with their free smartphone app and view your information  at their convenience. This means that no paper, no pens or clutter is involved. You can share anything from your website to video clips or even business cards- allfrom a QR code

Benefits to Consumers

1.     The user is sent a simple SMS  that can be received on all phones that users can present to the business running the promotion.

2.     The other advantage is that since consumers always have their phone with them, not only can businesses make offers more immediate and compelling, but users do not have to remember to bring vouchers to the store as they will have their phone with them.

3.     Relevance has become an increasingly important driver for today’s consumer and, as such, many consumerswill only engage with advertising that is truly meaningful.

4.     Less invasive and unwanted,lists of mobile phone numbers for text messaging programs are collected.