Starple.co.uk

Have a look at the chart below and pay particular attention to the red circles. This is an indication of how much customer opinion matters. In this survey done by Nielsen Research, 70% of participants say that they rely on other consumers opinion posted online to aid them in their own buying decisions. 

Even as a brick and mortar business, you can leverage the power of your existing clients' reveiw. All you have to do is to create a system that you can collect all the wonderful things that your customers are saying about you. This can then be transferred online where others can see your reviews.

It also pays to deal with any negative reviews that people may post on your listing. In many cases, customers doesn't expect that you be perfect, they appreciate it when you tackle problems head on and fix them. Some companies even build credibility by dealing with negative reviews openly.

2.4 billion People are using the mobile phone of which 30% of this amount surf the internet via their mobile phones. No wonder why the popularity of web development is increasing, with Apple Store reporting a download of 9.9 billion on the 22nd of January 2011.

A mobile compatible website involves product development, applying modern development procedures and special designing. Therefore, you need to understand first that web browsing in mobile and in computer has a major difference hence why you should design a special website that is compatible to view on your customers' mobile devices.

Here are some tips and hints to consider for your mobile site. You should avoid tables in layout because it's not good for mobile designs. Try CCS layout as it it gives maximum compatibility in mobile web site.

Your mobile website can even be more sophisticated with the usage of XML or XTHML coding and set it as UTF-8 in character encoding. You need to consider that there are many mobile screen dimensions associated with the Iphone, Ipad, Blackberry, and Android etc. Your designs should therefore work and be compatible with the most screen dimensions.

20 kilobytes is the maximum size of mobile website. Hence, you should fit all the contents combined with the pictures in that definite size. You also need to put all the important business details and product in a prominent position on the home page

These are the examples of mobile-friendly websites designed for Smartphone.

For search:

• Google: http://m.google.com.au/

• Yahoo: http://au.m.yahoo.com/

For Social Networks

• Facebook: http://m.facebook.com

Whether your business' target audience is local or national, having a mobile website or landing page is more than a good idea. This is because research proves that it increases traffic to your site by up to 13%.

With over 16 million people accessing their internet by the phone within the UK alone, there is not a better time to go mobile.

A mobile website will present your content in a mobile compatible way to your potential customers and drive call to action such as click-2-call, direction to business driving instructions and consequently foot traffic to your business.

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Local SEO  

If you run a business that caters for local customers, you should ensure that you hold a prominent place among Google local listings. This is because we search Google for products and services 3387 times for every time that we pick up  the yellow pages. Even more astonishing is that 82% of local searches result in offline action. Let us list and maintain your business at the forefront of the local community.