Starple.co.uk

Many people want to own their own website these days. When I ask people, why? Most answers seem to suggest that,the intention was for it to make its owner loads of money. But there issomething that I tell people and it's this. It’s not just good enough to have a website.

What do I mean by this very blunt statement? Let me explain!  With over 13 billion websites on the Internet and hundreds of thousands of competitors- how do people find your business above the rest? How have you planned to pull traffic to you website? Or, is your website in the non-existent zone on the web.

If people cannot find your website it doesn't exist. I always tell people that having the website is the easy part whether or not they designed it or hired someone else to do it. The hard work really comes with keeping your website in the way of traffic, and traffic that will generate business.

I wasn't going to use this analogy- but I might as well. A website is like a baby who needs close attention if it should grow. (Forgive me, just had to)

Ok let's carry on! Here are sometools that must accompany your website if it's going to reach anyway apart from before your eyes only.

1.      Submit to search engines

2.      Submission to online directories,yellow pages esp. those specialist to  your business

3.      Ask others to post in their own page or social profile

4.      Blog as often as possible

5.      Create podcast them on iTunes where people can subscribe to it

6.      Create a press release

7.      Set-up and join social networking pages

8.      Write and publish articles to article directory

9.      Put website address on printed and all promotional material

10.  Link swap (but be careful where your site ends up)

11.  Participate in question and answer platforms

12.  Add website link to all email signature

13.  Paid per click- PPC

This list is not exhaustive but it is a way to get you started on the journey of making your website stands outand brings you the business that you've set out to have.

Another point to add to this is to ensure that your website is what is called SEO friendly as it's only through such a website that the above will have effect.